We turned the audit into software.
CRO Audits began as a hands-on conversion optimization practice. Now the same methodology runs as a product: AI-powered audits with scores you can trust, for every site you manage.
Built on real experience
CRO Audits is a product by Addison Applications, a web development agency that spent years building and optimizing e-commerce sites. After delivering dozens of manual conversion audits, we noticed two things: the audit was the highest-leverage work we did, and most of it followed a repeatable checklist.
So we encoded that checklist into software. The consultancy is retired — the product is how we do audits now. What used to cost $2,500 and take a week starts free and takes minutes.
What sets it apart
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Deterministic by design — The score isn't an AI's mood. A versioned rubric of objective checks runs against a snapshot of your page, and the score is computed in code. Same unchanged page, same score — every time.
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Development background — We've built the sites we now audit. Findings come with the technical context your dev team needs, so recommendations are implementable, not aspirational.
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Specific, not generic — You won't get "improve your CTAs." Every finding names the page, the check that failed, and what to change — prioritized by impact, with the screenshot to prove it.
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Transparent pricing — Free single-page audits, and one Pro plan at $99/month. No discovery calls, no custom quotes, no upsells.
Part of Addison Applications
CRO Audits is built and operated by Addison Applications, a web development agency specializing in Shopify and e-commerce. If you need help implementing what your audits find, our dev team is available for follow-up projects.
How an Audit Runs
01
Snapshot
Your page is loaded like a real visit and captured — screenshot and content — so the audit is of exactly what was served
02
Template Detection
Full-domain audits crawl your site and pick one representative page per template
03
Rubric Checks
A versioned rubric of small, objective conversion checks runs against the snapshot
04
Score in Code
AI reads the page; the score is computed from check results in code — deterministic and comparable
05
Funnel Context
Connected GA4 and Google Ads data feeds an AI overview of where your funnel actually leaks
06
Track & Alert
Scheduled re-audits track your score over time and alert you when it drops