# CRO Audits — Full Information

> AI-powered conversion rate optimization audits with deterministic scores. Free single-page audits; Pro from $99/month.

## Company Overview

CRO Audits is an AI-powered CRO audit platform operated by Addison Applications. It audits web pages against a versioned rubric of small, objective conversion checks and returns a deterministic score plus prioritized findings — the same unchanged page always gets the same score, so results are comparable over time. The platform grew out of a hands-on audit consultancy, which has been retired; the product now runs the same methodology automatically.

**Target Audience**: E-commerce and SaaS teams who want continuous, measurable conversion optimization across their sites.

**Parent Company**: Addison Applications (https://addisonapplications.com)

## Product & Pricing

### Free plan — $0

- Single-page audits (up to 10 per month, 1 domain)
- Deterministic CRO score per audit
- Findings ranked by impact
- Page screenshot with every audit
- No credit card required — sign up at https://app.croaudits.com/login

### Pro plan — $99/month (14-day free trial)

1. **Full-Domain Audits**: The platform crawls your site, detects its page templates, and audits one representative page per template — up to 25 pages per audit, 30 audits per month, across up to 3 domains.
2. **Deterministic Scoring**: AI reads each page; the score is computed in code from objective check results, so runs are comparable and trends are real.
3. **AI Funnel Overview**: An AI-written overview of how visitors actually move through your funnel, built from your connected analytics data.
4. **GA4 & Google Ads Connectors**: Read-only OAuth connections put real traffic and spend data next to audit findings. Tokens stored encrypted; disconnect anytime.
5. **Scheduled Audits & Alerts**: Audits run on a schedule with notifications when a score drops or a new finding appears.
6. **Score History**: Every score is versioned and stored; history charts compare like-for-like runs.

### How an audit runs

1. The page is loaded like a real visit and captured — screenshot and content snapshot
2. A versioned rubric of objective conversion checks runs against the snapshot
3. The score is computed in code from the check results (deterministic)
4. Findings are ranked by impact, with the screenshot as evidence

## Blog (71 articles)

Our blog covers topics including:
- Conversion rate optimization strategies and best practices
- A/B testing methodologies
- E-commerce optimization (checkout, product pages, cart abandonment)
- UX design principles for higher conversions
- Landing page optimization
- Mobile conversion optimization
- Analytics and data-driven decision making

### All Articles

- [Site Search Optimization: Turn Your Search Bar Into a Conversion Engine](https://croaudits.com/blog/site-search-optimization-ecommerce) — Visitors who use site search convert 2-3x more than those who browse. Learn how to optimize your on-site search to capture that high-intent traffic and drive more revenue.
- [How to Prioritize CRO Tests: ICE, PIE, and PXL Frameworks Compared](https://croaudits.com/blog/cro-test-prioritization-frameworks) — Stop guessing which tests to run first. Learn three proven prioritization frameworks — ICE, PIE, and PXL — to focus your CRO efforts where they'll have the biggest impact.
- [Pricing Page Optimization: 12 Tactics That Actually Move the Needle](https://croaudits.com/blog/pricing-page-optimization-conversions) — Your pricing page gets the most qualified traffic on your entire site. Learn 12 data-backed pricing page optimization tactics that increase conversions, reduce friction, and make the buying decision easier.
- [How Often Should You Run a CRO Audit? The Data-Backed Answer](https://croaudits.com/blog/how-often-should-you-run-a-cro-audit) — Most businesses audit their conversion rates once and forget about it. Here's how often you actually need a CRO audit based on your traffic, industry, and growth stage — plus the warning signs you're overdue.
- [How to Run an AI-Powered CRO Audit in 2026 (Step-by-Step)](https://croaudits.com/blog/ai-powered-cro-audit-guide) — AI tools like ChatGPT, Claude, and Gemini can analyze your website and surface conversion issues in minutes. Here's how to run a complete AI-assisted CRO audit — and where human judgment still matters.
- [Exit-Intent Popups: Best Practices That Convert Without Annoying Visitors](https://croaudits.com/blog/exit-intent-popups-best-practices) — Exit-intent popups can recover 10-15% of abandoning visitors when done right. Learn the strategies that convert without destroying user experience.
- [Beyond A/B Testing: The 2026 CRO Playbook Smart Brands Are Using](https://croaudits.com/blog/beyond-ab-testing-2026-cro-playbook) — A/B testing is table stakes. The brands winning in 2026 have moved on to AI personalization, advanced session analysis, and mobile-first optimization. Here's the modern CRO playbook.
- [CRO Audit Case Study: How We Found $340K in Hidden Revenue](https://croaudits.com/blog/cro-audit-case-study-340k-hidden-revenue) — A real CRO audit case study showing how we uncovered $340K in annual hidden revenue for a mid-market e-commerce company. See the exact findings, methodology, and results.
- [Case Study: Mobile App Conversion Optimization That Increased In-App Purchases by 312%](https://croaudits.com/blog/case-study-mobile-app-conversion-optimization) — How we optimized a mobile fitness app's conversion funnel to increase in-app purchases by 312% in 45 days. Complete breakdown of tactics and results.
- [Case Study: SaaS Onboarding Optimization That Increased Trial-to-Paid Conversions by 156%](https://croaudits.com/blog/case-study-saas-onboarding-optimization) — How we transformed a SaaS onboarding flow to increase trial-to-paid conversions by 156% in 60 days. Includes tactics, metrics, and implementation guide.
- [Case Study: B2B Lead Generation Optimization That Increased Qualified Leads by 284%](https://croaudits.com/blog/case-study-b2b-lead-generation-optimization) — How we transformed a B2B software company's lead generation funnel to increase qualified leads by 284% in 75 days. Complete strategy breakdown and results.
- [Case Study: How We Increased E-commerce Conversions by 287% in 90 Days](https://croaudits.com/blog/case-study-ecommerce-conversion-optimization) — Real case study showing how strategic CRO increased an e-commerce site's conversions by 287%. Includes tactics, results, and actionable insights.
- [The Hidden Revenue You're Losing: How to Calculate Your CRO Gap](https://croaudits.com/blog/hidden-revenue-cro-gap-calculator) — Most businesses don't know how much revenue they're leaving on the table. Use our CRO gap framework to calculate your hidden revenue potential and build the business case for optimization.
- [When to Hire a CRO Agency vs DIY](https://croaudits.com/blog/when-to-hire-cro-agency-vs-diy) — Decide whether to handle conversion optimization in-house or hire experts. Here's how to make the right call.
- [The CRO Audit Checklist: 50 Conversion Killers to Fix Today](https://croaudits.com/blog/cro-audit-checklist-50-conversion-killers) — The same 50-point CRO audit checklist our team uses on professional engagements. Covers homepage, product pages, checkout, mobile experience, and technical performance — with a scoring system to prioritize what matters most.
- [What's Actually Included in a $2,500 CRO Audit? A Complete Breakdown](https://croaudits.com/blog/what-is-included-in-a-2500-cro-audit) — Wondering what a $2,500 CRO audit actually delivers? We break down every phase, deliverable, and insight you receive — and why cheap alternatives cost you more in lost revenue.
- [CRO vs SEO: How They Work Together](https://croaudits.com/blog/cro-vs-seo-how-they-work-together) — Discover how conversion rate optimization and search engine optimization complement each other for maximum growth.
- [Data-Driven Personalization Strategies: Beyond 'Hello [First Name]'](https://croaudits.com/blog/data-driven-personalization-strategies) — Use behavioral data and advanced analytics to create personalized experiences that convert 40% higher than generic approaches.
- [Upselling and Cross-Selling: Boost Average Order Value](https://croaudits.com/blog/upselling-cross-selling-aov) — Learn proven strategies to increase average order value through smart upselling and cross-selling techniques.
- [Shipping and Returns: How Policy Affects Conversions](https://croaudits.com/blog/shipping-returns-policy-conversions) — Optimize your shipping and returns policies to reduce purchase anxiety and increase conversions.
- [Checkout Optimization: Reduce Friction, Increase Sales](https://croaudits.com/blog/checkout-optimization-reduce-friction) — Transform your checkout from a conversion killer into a frictionless buying experience with these proven tactics.
- [Cart Abandonment: 15 Reasons Why Customers Leave + How to Fix Them](https://croaudits.com/blog/cart-abandonment-reasons-fixes) — Reduce cart abandonment and recover lost revenue. Discover the top 15 reasons customers abandon carts and proven solutions to fix each one.
- [Mobile E-commerce Optimization: Convert 50% More Mobile Shoppers](https://croaudits.com/blog/mobile-ecommerce-optimization) — Close the mobile conversion gap with proven optimization strategies. Boost mobile e-commerce conversions with UX improvements and mobile-first design.
- [5 Quick E-commerce Conversion Rate Wins That Increase Sales by 30%](https://croaudits.com/blog/5-quick-wins-for-ecommerce-conversions) — Simple e-commerce conversion optimization changes that can increase your online store's sales by 15-30% in under two weeks. Proven tactics with examples.
- [Category Page Design: Best Practices for E-commerce](https://croaudits.com/blog/category-page-design-ecommerce) — Optimize your category pages to help shoppers find products faster and increase product page click-through rates.
- [Product Reviews: How Social Proof Drives Sales](https://croaudits.com/blog/product-reviews-social-proof) — Leverage the power of customer reviews to build trust and increase conversions on your product pages.
- [Product Photography Tips That Increase Conversions](https://croaudits.com/blog/product-photography-conversions) — Learn how better product photos directly impact sales, with practical tips for photography that converts.
- [How to Write Product Descriptions That Sell](https://croaudits.com/blog/product-descriptions-that-sell) — Transform bland product descriptions into compelling sales copy that informs, persuades, and converts.
- [Product Page Optimization: 47-Point Checklist for Higher Conversions](https://croaudits.com/blog/product-page-optimization-checklist) — Complete product page optimization checklist for e-commerce. Boost product page conversions with proven tactics for images, copy, and design.
- [Form Optimization: Get 67% More Leads With These Proven Techniques](https://croaudits.com/blog/form-optimization-more-leads) — Reduce form abandonment and increase lead submissions with proven form optimization techniques. Includes field reduction strategies and UX best practices.
- [Social Proof Strategies That Boost Conversions: 12 Types That Actually Work](https://croaudits.com/blog/social-proof-strategies-conversions) — Master social proof psychology to increase conversions. Learn 12 proven types of social proof with implementation examples and testing strategies.
- [The Psychology of Urgency and Scarcity in CRO: When Less Really Is More](https://croaudits.com/blog/psychology-of-urgency-scarcity) — Master the psychological triggers of urgency and scarcity to ethically boost conversions. Learn proven tactics, common mistakes, and implementation strategies.
- [Color Psychology in Conversion Optimization: The Science of Persuasive Design](https://croaudits.com/blog/color-psychology-conversions) — Discover how color psychology impacts conversion rates. Learn which colors drive action, build trust, and create urgency in your CRO campaigns.
- [Landing Page Load Speed Impact: Every Second Costs You 7% of Conversions](https://croaudits.com/blog/landing-page-load-speed-impact) — Page speed directly impacts conversion rates. Learn the exact speed optimizations that can increase your landing page conversions by 40%+.
- [Page Speed Impact on Conversions: How 1 Second Costs 7% in Sales](https://croaudits.com/blog/page-speed-conversions) — Discover how page speed affects conversions and revenue. Learn practical techniques to optimize site speed and boost conversion rates by up to 25%.
- [Mobile Landing Page Optimization: Convert 67% More Mobile Visitors](https://croaudits.com/blog/mobile-landing-page-optimization) — Mobile users behave differently than desktop visitors. Learn the mobile-specific optimization strategies that boost mobile conversion rates by 67%.
- [Video vs Static Landing Pages: Which Converts Better? (Data-Driven Analysis)](https://croaudits.com/blog/video-vs-static-landing-pages) — Video landing pages can increase conversions by 86%, but only when done correctly. Learn when to use video vs static elements for maximum impact.
- [Long-Form vs Short-Form Landing Pages: Which Wins?](https://croaudits.com/blog/long-form-vs-short-form-landing-pages) — Learn when to use long-form vs short-form landing pages based on your offer, audience, and traffic source.
- [Call-to-Action Buttons: Design, Copy, and Placement](https://croaudits.com/blog/cta-button-best-practices) — Create CTAs that get clicked with proven best practices for button design, compelling copy, and strategic placement.
- [How to Write Headlines That Convert](https://croaudits.com/blog/headlines-that-convert) — Master headline writing with proven formulas and techniques that grab attention and drive action.
- [Landing Page Headline Formulas That Convert: 15 Proven Templates for Higher ROI](https://croaudits.com/blog/landing-page-headline-formulas) — Master high-converting landing page headlines with 15 proven formulas. Includes examples, testing strategies, and psychology-backed templates.
- [The Landing Page Copy Framework: Write Convert-First Copy Every Time](https://croaudits.com/blog/landing-page-copy-framework) — Master the proven AIDA-PAS framework that turns landing page visitors into customers through psychology-backed copywriting formulas.
- [Landing Page Copy That Converts: The Complete Guide to Persuasive Writing](https://croaudits.com/blog/landing-page-copy-that-converts) — Master the art of conversion copywriting with proven formulas, psychological triggers, and real examples that turn visitors into customers.
- [Landing Page vs Homepage: When to Use Each](https://croaudits.com/blog/landing-page-vs-homepage) — Understand the key differences between landing pages and homepages, and when to send traffic to each.
- [Above the Fold: What It Means and Why It Matters](https://croaudits.com/blog/above-the-fold-optimization) — Optimize your above-the-fold content to capture attention and keep visitors engaged from the first moment.
- [Landing Page Elements: 9 Essential Components That Convert in 2024](https://croaudits.com/blog/landing-page-elements) — Build high-converting landing pages with these 9 essential elements. Complete guide with examples, templates, and conversion optimization tips.
- [Statistical Significance in A/B Testing (Explained)](https://croaudits.com/blog/statistical-significance-ab-testing) — Understand statistical significance without the math jargon—and why getting it wrong ruins your A/B tests.
- [Free A/B Testing Statistical Significance Calculator + Complete Guide](https://croaudits.com/blog/ab-testing-statistical-calculator) — Free statistical significance calculator for A/B tests with confidence intervals. Plus complete guide to interpreting results and avoiding common mistakes.
- [How Many Visitors Do You Need for A/B Testing?](https://croaudits.com/blog/ab-test-sample-size-calculator) — Calculate the right sample size for your A/B tests and learn why running underpowered tests wastes time.
- [A/B Testing Guide 2024: Complete Beginner's Tutorial with Examples](https://croaudits.com/blog/ab-testing-beginners-guide) — Complete A/B testing guide for beginners. Learn setup, analysis, statistical significance, and best practices. Includes real examples and free tools.
- [Attribution Modeling for CRO: Understanding the Customer Journey](https://croaudits.com/blog/attribution-modeling-cro) — Learn how attribution modeling reveals the true path to conversion and helps you optimize the right touchpoints for maximum impact.
- [Cohort Analysis for CRO: Understanding User Retention and Lifetime Value](https://croaudits.com/blog/cohort-analysis-retention-cro) — Discover how cohort analysis reveals hidden patterns in user behavior, retention, and lifetime value to optimize your entire conversion funnel.
- [Advanced Segmentation in Google Analytics for CRO: Beyond Basic Demographics](https://croaudits.com/blog/advanced-segmentation-google-analytics-cro) — Unlock powerful CRO insights by mastering advanced Google Analytics segmentation to identify high-converting user patterns and optimization opportunities.
- [Funnel Analysis: Identifying Where Visitors Drop Off](https://croaudits.com/blog/funnel-analysis-drop-off-points) — Use funnel analysis to find exactly where you're losing potential customers and prioritize your optimization efforts.
- [Form Analytics: Why Your Forms Aren't Converting](https://croaudits.com/blog/form-analytics-conversion) — Use form analytics to identify exactly which fields cause abandonment and optimize for higher completion rates.
- [Scroll Depth Tracking: Is Anyone Reading Your Content?](https://croaudits.com/blog/scroll-depth-tracking-content) — Learn how to track and analyze scroll depth to understand content engagement and optimize page layouts.
- [Session Recordings: Finding UX Issues in Real User Data](https://croaudits.com/blog/session-recordings-finding-ux-issues) — Learn how to analyze session recordings effectively to uncover UX problems and conversion blockers.
- [Heatmaps for CRO: Complete Guide to User Behavior Analysis 2024](https://croaudits.com/blog/heatmaps-explained-how-to-use-them) — Learn how to use heatmaps for conversion optimization. Complete guide to reading click maps, scroll maps, and attention maps to boost conversions.
- [Setting Up Conversion Goals in Google Analytics 4](https://croaudits.com/blog/ga4-conversion-goals-setup) — Configure GA4 conversion goals correctly to track the metrics that matter most for your business.
- [GA4 Conversion Tracking Setup: Complete 2024 Guide with Examples](https://croaudits.com/blog/ga4-conversion-tracking-setup-guide) — Step-by-step guide to configure Google Analytics 4 conversion tracking for accurate CRO measurement. Includes e-commerce and lead generation setups.
- [CRO Tools Comparison Guide: 15 Best Tools for Conversion Optimization in 2024](https://croaudits.com/blog/cro-tools-comparison-guide) — Compare the best CRO tools for testing, analytics, heatmaps, and optimization. Find the right tools for your budget and needs.
- [12 Common CRO Mistakes That Kill Conversions (Avoid These in 2024)](https://croaudits.com/blog/common-cro-mistakes-that-kill-conversions) — Avoid these 12 critical conversion optimization mistakes that waste time, mislead decisions, and hurt results. Learn what not to do in CRO.
- [Micro vs Macro Conversions: What to Track and Why](https://croaudits.com/blog/micro-vs-macro-conversions) — Learn the difference between micro and macro conversions, and why tracking both is essential for CRO success.
- [The True Cost of a Poor Conversion Rate](https://croaudits.com/blog/cost-of-poor-conversion-rate) — Calculate how much revenue you're losing to conversion problems and see why CRO delivers the highest ROI.
- [CRO Process: 6-Step Conversion Optimization Framework That Works](https://croaudits.com/blog/cro-process-step-by-step-framework) — Proven 6-step CRO framework to systematically improve website conversion rates. Complete process with tools, templates, and real examples.
- [Setting Up Your First CRO Program: Where to Start](https://croaudits.com/blog/setting-up-your-first-cro-program) — A practical guide to launching your first conversion optimization program—from tools to team to process.
- [Understanding Your Conversion Funnel](https://croaudits.com/blog/understanding-your-conversion-funnel) — Learn how to map, measure, and optimize your conversion funnel to turn more visitors into customers.
- [Why Your Conversion Rate Matters More Than Traffic](https://croaudits.com/blog/why-your-conversion-rate-matters) — Discover why focusing on conversion rate optimization can be more impactful than simply driving more traffic to your website.
- [Free Conversion Rate Calculator + Optimization Guide: Calculate Your Revenue Potential](https://croaudits.com/blog/conversion-rate-calculator) — Free conversion rate calculator to determine your current performance and revenue potential. Plus complete guide to benchmark your rates and identify opportunities.
- [How to Calculate Conversion Rate: Formula + Examples for 2024](https://croaudits.com/blog/how-to-calculate-conversion-rate) — Learn how to calculate conversion rate with the correct formula. Includes real examples for e-commerce, SaaS, and lead generation. Free calculator included.
- [What Is Conversion Rate Optimization? Complete Beginner's Guide 2024](https://croaudits.com/blog/what-is-conversion-rate-optimization) — Learn what CRO is, why it matters for business growth, and how to get started with conversion optimization. Includes examples, strategies, and ROI calculations.

## Case Studies

Real findings from the audit practice the platform grew out of:

### Viesso (E-Commerce · Furniture)
High-end modern furniture e-commerce store. Key findings included mobile chat bubble blocking checkout, navigation category improvements, and product page UX enhancements.

### GreenPal (Marketplace · Home Services)
Lawn care marketplace. Focused on CTA hierarchy, above-fold optimization, and simplified conversion paths.

### Wabash Valley (B2B · Manufacturing)
B2B outdoor furniture manufacturer. Addressed credibility signals, trust badges, and product presentation.

Full case studies: https://croaudits.com/case-studies

## FAQ

**What is a CRO audit?**
A CRO (Conversion Rate Optimization) audit is an analysis of a website's ability to convert visitors into customers. CRO Audits automates it: objective checks run against a snapshot of your page and produce a score plus specific, prioritized improvements.

**How much does it cost?**
Single-page audits are free (account required, no credit card). The Pro plan is $99/month with a 14-day free trial and adds full-domain audits, analytics connectors, scheduled audits, and score history.

**How long does an audit take?**
Minutes. Paste a URL, and the score and findings appear in your dashboard when the audit completes.

**What does "deterministic score" mean?**
Two audits of the same unchanged page produce the same score. AI reads the page, but the score is computed in code from a versioned rubric of objective checks — it isn't an AI opinion that drifts between runs.

**Do you offer manual consulting audits?**
No — the manual audit service has been retired. The platform runs the same methodology automatically. For hands-on implementation help, Addison Applications takes development engagements.

## Contact

- **Email**: hello@croaudits.com
- **Contact Form**: https://croaudits.com/contact
- **Start free**: https://app.croaudits.com/login

## Technical Details

- Website: https://croaudits.com
- Short description: https://croaudits.com/llms.txt